For most property managers in San Fernando Valley, getting new leads means talking to local clients one-on-one. Unfortunately, leveraging the local market physically isn’t enough, you will need to leverage the opportunity created by the internet to attract more leads and grow your business.
Nowadays, it is easy for property managers in San Fernando Valley to attract more leads using the internet. Basically, the web has become the new marketplace. Every day, a lot of businesses are conducted over the web; most people get all their clients through the web. No wonder, the web holds a lot of potentials both for property managers and business men at large. However, huge competition still exists on the web, thus, this article will help you identify different tactics you can use to be more competitive and let your message get to the right audience:
- Social Media
With over 3 billion users, social media such as Facebook is arguably the third largest continent. Thousands of your targets are on Facebook. Whether you want to attract landlords or tenants, you can easily find them by making use of top social media sites such as Facebook, Instagram, Twitter, and LinkedIn.
Social media has become a place where brands can connect, communicate, and conduct business. Property managers with the right experience are utilizing social media to grow their business; you should do the same immediately if you want your business to keep on growing. Don’t be scared to invest in social media paid advertisement, when done well; it is cost-effective and brings good results.
- Search Engine Optimization
SEO determines how your site ranks in Google and other search engines for your targeted keyword. If your site is well-ranked, you will enjoy free traffic with less work and investment. Assuming that you are targeting “rental properties in San Fernando” you must build your blog around this targeted keyword if you want to have a chance at ranking high.
Google, as well as other search engines, rank websites based on relevance, website quality, and the user’s geographical location.
With so many sites competing for the same keywords, it means you have to take extraordinary steps to stand out. You need to keep on improving the SEO quality of your blog and of your website in general. Doing this will give you a better chance of getting targeted free traffic from search engines.
- Blogging
One great way to keep the traffic flowing to your website is through blogging. Blogging has SEO benefits as well as it keeps people visiting your blog in search of information. Renters and investors can visit your blog to read market trends. This will not only help you in attracting more leads but also very helpful in building trust, authority, and reputation.
To make your services stand out through blogging, make sure you post at least 3-5 times every week. This will keep the search engine crawling constantly through your blog thereby ranking you high in search engine result page. Moreover, your readers will always find new information when they come visiting. Blogging can help you build authority by informing your site visitors about new trends in the industry.
- Optimize Your Website For Mobile Users
If your website is not optimized for smartphones, you are losing thousands of potential customers. In the recent years, the number of those visiting the web through their mobile phones has surpassed those using computer. This means you will need to cater to the needs of mobile users.
You can use a theme that adjusts to fit any screen or consider creating a separate website for mobile users visiting your website. The recent trend among property managers nowadays is to create a mobile optimized site; you are losing customers if your website is not optimized.
- Email Campaigns
Do you have an email list? If you are serious about your business as a property manager, you need an email list. A targeted email campaign will increase your chances of repeat business and inspire people to take action.
You can easily build trust and relationship with your potential customers in your email list. Even when they don’t open or read your emails, seeing your name constantly in their inbox will keep you at the front of their mind when their lease is up, or when they are ready to invest.
For those that are reading your email, ensure that you are giving them relevant information and helpful advice. This will help you build trust and convert them from subscribers to loyal customers.
Conclusion
The reason why most property managers are not getting enough clients is because they are not leveraging online marketing properly. If you use these tips outlined above, you will see an improvement in your business. Remember, keep up with your calls, open houses, and network with other reputable property managers in San Fernando Valley to maintain a good mix of marketing tactics and improve your business.
